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Thread: 8 Rules for Social Media Optimization

  1. #1
    Join Date
    Mar 2011
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    Default 8 Rules for Social Media Optimization

    Social media has come to play an incredibly important role in the marketing campaigns of a variety of different businesses. Here are 8 rules of social media optimization that you must follow to ensure that you maximize the results of your social media marketing campaign.

    1. Increase Your Website’s Linkability

    The problem with a lot of websites is that they are static. Their content remains the same and nothing on the site is updated on a regular basis. Increasing the linkability of your site is one of the first and most important steps of social media optimization and SEO. The easiest way to get started with this is by adding a blog to your site and updating it regularly.

    2. Develop a Clear Social Media Optimization Strategy

    All marketing campaigns have a strategy behind them and SMO is no different. Define your objectives and set goals that will help you reach your desired outcome, whether that is credibility, a boost in reputation, site traffic, or increased conversions. One of the biggest mistakes that many companies make is not approaching SMO with clear goals or a strategy.

    3. Stay Fresh

    Don’t be afraid to be different in social media. The social media landscape is constantly morphing and the companies that dare to be unique are the ones that end up with the most successful SMO campaigns and getting national PR. Keep up with all the new tools and products that pop up to stay on top of your game.

    4. Make It Easy for Readers to Tag and Bookmark

    When you add features like the “add to del.icio.us” and the “Retweet” buttons to your content, it serves as a direct reminder for people to share your content. Many bloggers receive a 100% increase in retweets when they add the button. When a lot of people tweet or Digg your content, you get a lot of social proofing. Nonetheless, you don’t necessarily have to make it easier for people to tag and bookmark since great content will be shared no matter what.

    5. Help People for Nothing in Return (Yet)

    To put it simply, in social media, you have to give value to get value. You can pass along links that would help someone resolve an issue or give them advice if they need it. Eventually, people will come to see you as a source of information. This will lead them to link to your site or tag it as being an authoritative site in your niche, gradually boosting your reputation and improving your search engine ranking.

    6. Participate Fully in the Community

    Participation is the core of social media. Social media is a two-way street. You must create awareness of your brand and spread your message by participating in social media outlets on a regular basis. Your reputation and message will spread faster and further if you actively participate.

    7. Know Your Target Audience

    In order to make content and market ideas that are compelling to your target audience, you have to know them well. You have to realize that you can’t appeal to everyone. That’s why it’s important to know who your main audience is so you can tweak your messages to appeal to them. In order to learn who your audience is, you have to become a member of the community yourself.

    8. Be authentic

    Social media users are becoming more and more skilled at spotting fakers so to avoid being shunned and prevent damage from being done to your reputation, be authentic in your interactions.

  2. #2
    Join Date
    Mar 2011
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    nice article and really helpfull
    "the only place that success comes before work is in the dictionary "

  3. #3
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    May 2011
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    Really nice tips thanks for sharing.

  4. #4
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    Jun 2011
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    i copied this tips and printed it out, it is usefull for me, because i am into this kind of stuff. thanks
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  5. #5
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    Jun 2011
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    Well, thanks laurarussell49, thanks for sharing. These guidelines will help me in optimization.
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  6. #6

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    Thanks for your tips,gonna implement this.

  7. #7

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    Thank you for writing these 8 rules and sharing it with us =D

  8. #8
    Join Date
    Jul 2011
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    Very informative. I am new to SEO. This is truly helping.

  9. #9
    Join Date
    Jul 2011
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    I will try this for sure. Thanks alot!

  10. #10
    Join Date
    Jul 2011
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    nice article!! everyone should consider social media to promote their website.
    YOU ARE IN VIOLATION OF MULTIPLE SIGNATURE RULES.......READ THE RULES!

  11. #11
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    Jul 2011
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    this is much helpful. thanks.

  12. #12
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    Jul 2011
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    Thanks for these rules, I will try it and post results.

  13. #13
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    Jul 2011
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    Thanks for the informative bit....this will certainly help

  14. #14
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    Aug 2011
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    very informative and well done. Thank you for sharing that information.

  15. #15
    Join Date
    Aug 2011
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    laurarussell49, you certainly have an abundance knowledge of a lot of things.

    Thanks for sharing your knowledge here with all of us.

    The whole ewealth family is definitely going to appreciate it very much.

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