When you already know your target market and your competitors, you are able to start creating your internet marketing strategy or strategies. Think about who you are and what you can offer to the target market. It involves a little bit of planning. What methods are you going to use? Ppc, link building etc.. When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. When you realize your strengths and weaknesses, you’ll be able to come up with a great marketing plan..
Hope it helps!