June 10th, 2008, 10:52 AM
Anyone experiencing weird CLICKBANK behavior?
the past 3 days, i've had the highest traffic ever and only 1 sale. Weirdest thing.
anyone else experiencing a lul?
June 10th, 2008, 12:12 PM
There's not really enough information here to conclusively say this is a Clickbank issue. I haven't noticed anything weird. Sales are climbing again after a decline for me that reached a low around the first of the month.
Have you made any campaign changes that could be suspect, such as introducing new ads that may be generating higher, but colder traffic?
June 10th, 2008, 12:44 PM
That's a great point. I am constantly split testing ads. However, I don't track converstions based on ads.
How can I perform conversion tracking based on my Ads?
June 10th, 2008, 02:15 PM
Originally Posted by woofytalk
You've got to split test ads. I've always tracked ads along with keyword correlations for each sale but only recently have I been running reports to examine the relationships between ads and sales. I've been very surprised to find a large number of ads that I've been running for years and thousands of clicks with high CTR that have produced negative ROI. Yet I have ads that have lesser CTR, lesser overall cost to run, and which produce profitable ROI.
Originally Posted by woofytalk
This is stuff that most people are not looking at. Everybody is concerned with CTR, CTR!, CTR!!!. Paying for clicks doesn't earn anybody anything on it's own.
Everybody is concerned with Keywords. They should be. But I bet many people cancel a campaign because they aren't getting positive ROI for those Keywords. That's what they think. But really they might have several ads that are pulling high clicks, but which produce little sales, and they may have one or two golden gem ads that produce $5 for every $1 spent, yet they'll pause that ad because it has a low CTR.
Gurus always be talking about CTR. Maintaining high CTR ads that don't produce, only for the sake of maintaining a high CTR will result in a costly PPC bill.
Many gurus are leading people the wrong way. Many simply don't know squat about what they profess to be experts about; take them as experts in marketing IM products and nothing more.
All I really care about is which kw/ad combination results in the highest ROI. Whether or not I get a high CTR or a low one, all that matters is what makes the most money over time. Why care about anything else?
I have one ad that has miserable CTR, but about 1 out of every 6 people that clicks it will purchase.
That's because the ad is written as a perfect bridge between the product and the person who will want the product. It's not an ad that presents the product to be everything to everybody; that would result in a high CTR (yay!!), yet few sales. It accurately represents the product such that it gives the most accurate & compelling info about the product to the people who will buy it. There is no overexaggeration, maybe a little understatement, and there is no disappointment to the visitor.
Screw CTR as a main determinant of an ad's success. That's ridiculous, yet it's what a lot of people talk about.
You can make some high click through ads like this:
Product does everything really
Fast. Cures Cancer! Porn!
And you can tweak your ad by embellishing claims, or making them more general, and you can raise your CTR. And people will click and they'll be disappointed. And the more you embellish the product out of the scope of what the product & copy really is, the more the product will seem sucky in contrast of what the person's hope's were when they clicked.
But you'll have a high CTR (and an expensive bill). Many though seem to have a sense of pride about a high CTR. The name of the game is not creating ads that encourage people to click. That's just the first part and you don't want to compromise ROI for CTR. Some do, but those are the ones who come here talking about how Clickbank sucks cause they have an awesome campaign with awesome clickthrough and 500 clicks and no sales.
I'm just thinking out loud here BTW. That's the reason for this meandering post.
I have found it hard to let go of high CTR ads. I'll sometimes come up with a good idea for an ad. I say, "This is gonna be the one", and it gets lots of clicks, but it doesn't produce positive ROI or ROI that exceeds existing ads. It's personal to me. I know this, but I don't want to pause it. But doing analysis of thousands of sales/ads correlations has given me proof that some of my favorite ads don't convert. I query my database to return ads that don't produce, and I don't look at the ads themselves - I might become partial to some ads that are my favorites. I'll just return rows of non-performing ads based on ROI over time in the format needed to dump into Adwords Editor to pause them. Good Riddance.
I've fallen into the CTR trap before. Sure I'll work on increasing CTR, but not at the expense of an ad's net ROI over time. That's what matters.
I created my own homebrew tracking solution in the beginning of 2007. It probably has less than 500 lines of PHP to record data into a MySQL database. There's no front end. I essentially use phpMyadmin to create all kinds of reports. I can make pause/activate/delete orders that can be pasted directly into Adwords Editor, which just released version 6.0.
I've been rambling like an old man in his rocking chair on his front porch. I guess all I'm saying is people need to divert some attention away from CTR and all the obvious stuff that the gurasites preach about.
June 10th, 2008, 03:10 PM
So there's no free way to track the Ad/Conversion relationship?
June 10th, 2008, 03:22 PM
What do you mean? I do it for free.
Originally Posted by woofytalk
I bet you could go to elance or guru.com or whatever and get something really snazzy made up that would do the job. Oh, and you could probably do it with some of the premade scripts, although their emphasis is generally not on ads, but on Keyword performance.
June 10th, 2008, 03:30 PM
I'll try elance
June 10th, 2008, 03:43 PM
In the simplest form, you could track individual ads with different tids placed in your destination urls. Kind of crude, and it would take lots more manual work than necessary. But with Clickbank TID's, and some of the various Adwords features, and some other stuff, you can track and analyze just about any parameters you can think of.
June 10th, 2008, 04:35 PM
Good stuff Mojo.
Split testing is soooooo hard to do at first because it's hard work. It seems like a lot of work for probably little if any payout and it can take months to do.
Those who stick it out always stumble upon little things that nobody else knows and you find real gold.
After that happens you become obsessed with split testing because now you know the reality that you can get rich. For real. Really!
June 10th, 2008, 05:41 PM
You and a couple of other posters are the only reason
why I am visiting this forum.
What a wonderful post!