Noob questions

[Haven]

I'm new to the forum and have a couple of questions, if someone wouldn't mind pointing me in the right direction. First off, a little about me. I'm a domainer at heart, but there are some domains I would like to monetize better. I'm looking into minisites and affiliate programs.
I have a little bit of experience with affiliate programs from another site I ran a few years ago, but I'm totally clueless when it comes to Adwords.
I'm interested in promoting CourtRecords.org from ProCash, but I'm a little in the dark as to what all I need to do. I know I need to create an Adwords account and sign up with ClickBank, but that's about it.
From what I can gather from reading posts about Adwords, it is better to have a lot of low CPC keywords, rather than a few expensive ones. Is this true? I really need the cheap ones. Also, have all of the good keywords been farmed out already? I'm pretty good at choosing keywords due to my domain experience, but I wondered how hard it would be to get anything good?
Have any of you been doing well promoting Court Records? Also, does having a highly relevant domain help in your coversions, in your experiences?

Thanks for the help guys.

[ColinSick]

Haven......welcome to eWealth.

Thank you for taking the time to introduce yourself. That is tremendous. I wish more members would do the same. It is very much appreciated.

I am sure you will get some great information in this thread. I will leave the answers up to our members who have more knowledge than I do.

Once again.......welcome and best of luck.

[Lev]

First of all welcome to ewealth Haven

If you want to promote courtrecords.org, first thing, yes will be to create an adwords account, set up your ads, keywords. Use the Google keyword tool. Use keywords like criminal records, court records, background checks ect.. The best bet is to go the website and see what keywords are used there.
Then, if you already have a Click Bank account, just copy and paste your id into the linking code where it says "yourid". Then constantly monitor your ads, delete bad keywords that waste money but bring no sign ups, maybe add a few more new ones.

[Haven]

Thanks for the welcome and info guys. I was also wondering what the advantage was of using Adwords over just re-directing my domain to my affiliate URL and buying traffic to send to it. Or is it a good idea to do both?
Also, how many keywords is a good starting point? I'm kind of clueless as to how many clicks to expect.

Thanks again.

[Adrian]

Alright Haven Here ya go.

First buying traffic is nowhere near as targeted. You might get gamer traffic or home loans traffic or hitbot traffic you just never know. Purchased traffic is shady at best. Some is good semi targeted some is crap. PPC can be ultra targeted traffic so the conversion is better.

As far as keywords A butt load of targeted words is best. Always include a -free negative keyword. Also putting the price in your ad will lower your ctr but should increase your conversion.

I'll give you a short list to work off of. To get this list I used keywords found at the site and http://inventory.overture.com/d/sear...ry/suggestion/ Then use the adwords tool to increase the list.

Run this as one group including keyword "court records" in your ad.
court record
wisconsin court record
oklahoma district court record
oklahoma court record
public court record
west virginia court record
iowa court record
wisconsin circuit court record
medina court record search
missouri court record
arizona court record
wi court record
ohio court record
cuyahoga county court record
wisconsin public court record
tippecanoe county court record
virginia court record
texas court record
free public court record
california court record
illinois court record
florida court record
oklahoma county court record
criminal court record
summit county court record
iowa court record online
minnesota court record
michigan court record
broward county court record
riverside county court record
maricopa county court record
arkansas court record
lorain county court record
hamilton county court record
arizona public court record
county court record
public access to court record
texas district court record
franklin county court record
iowa public court record
indiana court record
circuit court record
alaska court record
tulsa county court record
kansas court record
court eufaula in oklahoma public record traffic
colorado court record
kentucky court record
pinellas county court record
court house record
franklin county ohio court record
federal court record
clermont county court record
georgia court record
arkansas district court record
portage county court record
court record search
milwaukee county court record
pima county court record
harris county court record
arizona supreme court public record
new mexico court record
escambia county court record
stark county court record
cook county court record
free iowa court record
montgomery county court record
nc court record
denton county court record
grayson county court record
district court record
tennessee court record
north carolina court record
milwaukee court record
wi circuit court record
bankruptcy court record
az court record
oklahoma state court record
online court record
va court record
wisconsin circuit court record access
san bernardino county court record
san bernardino court record
lake county court record
alabama court record
ohio public court record
butler county court record
new york court record
oklahoma public court record
kansas district court record
palm beach county court record
municipal court record
johnson county court record
illinois public court record
dallas county court record
orange county court record

You could include all states and Abbreviation. Washington and WA etc..

Make an ads like

Search Court Records
Superior Record Searches
Unlimited Access $29.95
CourtRecords.org

Local Court Records
Superior Record Searches
Unlimited Access $29.95
CourtRecords.org

Here is a list taken from the FAQ page of the site.

Adoption Records
Ancestry Archives
Arrest Records
Attorney Records
Background Checks
Bankruptcy Records
Birth Records
Boat Ownership
Child Support Lookup
Contractor Records
Court Records
Correctional Files
Court Records
Courthouses
Credit Reports
Criminal Files
Criminal Indictments
Deadbeat Locators
Death Records
Dentist Record Search
District Court Files
Divorce Records
DMV Records
DNA Records
Driving Records
DUI Files
DWI Records
Estate Records
Family History
FBI Files
Federal Court Dockets
Fraud and Alias Files
Genealogy Detective
GI Search
Grave Finder
Municipal Databases
Personal History
Prison Records
Locate People
Real Estate Records
Cemetery Records
Corporate Filings
Inmates Records
Civil Court Filings
Criminal Court Filings
Unclaimed Property
Skip Tracing
Tips on Investigating
Phone Taping
College Friend Lookup
Pilot Records
Alumni Records
Email Addresses
Voter Registration
Birth Certificates
Business Information
Naturalization Records
Nanny Screening
Obituaries
Offender Records
Parole Records
People Search
Philanthropic Records
Physician Record Search
Police Records
Probate Records
Property Records
Public Records
Property Ownership
Rap Sheets
Reverse Phone Directories
Reverse Email Directories
Sentencing Files
Sex Offender Search
Skip Tracing
Small Claims Records
Superior Court Records
Veterans Search
Vital Records
Warrant Files
Genealogy
Vehicles, Aviation
Aircraft and Ships
Newspaper Archives
Police Officer Disciplinary
Detectives Directory
Law Reference
SSN Traces
Lien Records
Judgment Records
Credit Report
Genealogy Databases
Legal Databases
Dentist Databases
Cell Phone Bill Lookup
Personal Record Finder
Vehicle ID Numbers
Identity Verification
Identity Theft Records
Incarceration Records
Felony Arrests
Inmate Locator
Judgment Files
Juvenile Files
Lien Records
Marriage Records
Military Records
Missing Persons


Take each on of these, plug it into the overture tool. Take the list of keyword take out the "free" searches. Make an ad group, with each starting word's results and use adwords keyword tool. Use your starting keyword as many times as possible in the ads. Use words like Unlimited, Super, Complete, etc. Make At least two ads for each group like above. One word can make a difference. Tweak these ads often, until it works great.

Try not to go over 20 cent's a click. Also Set a low daily budget till you get the hang of it.

Learn before you dive in
http://www.google.com/adwords/learningcenter/

Once you learn about wrapping word you can use this. Free wrapping tool. http://www.mikes-marketing-tools.com...s-wrapper.html

Remove keywords that are too expensive or have low conversion.

Hope that's enough to get you started on the right track. Feel free to ask Questions!

[Haven]

Wow. Thanks for such an informative post and for the lists of keywords. That's awesome.
My biggest concern right now, is ad placement I guess. It seems like with a low daily budget that my ad will not even show on the first page, but in page 2 or 3 of "More Sponsored Links"
I wouldn't think anybody would delve that deep into sponsored links.
But, I don't know, maybe they do?

Also, could you explain what you mean by "always include a free negative keyword"?

Sorry for all of the questions, but I really appreciate it. Going to read the links now.

Thanks again

[Adrian]

Originally Posted by Haven

My biggest concern right now, is ad placement I guess. It seems like with a low daily budget that my ad will not even show on the first page, but in page 2 or 3 of "More Sponsored Links"
I wouldn't think anybody would delve that deep into sponsored links.
But, I don't know, maybe they do?

The Daily budget has to do with how much you spend daily not you keyword placement. The more sponsored links also show on 2-3 page searches. While it's good to be on the first page. You do this with less popular more targeted keywords. This way your not bidding $1-2 per click. The CPC has to do with placement. Bid per word. Daily budget is how many times your ad shows in a day. Example(only), If you set your daily budget at say $5.00 and spend $1.00 per click your ad will most likely be first on the list but after 5 clicks you ad will stop showing.

Originally Posted by Haven

Also, could you explain what you mean by "always include a free negative keyword"?

A -free keyword will exclude any search that includes free in the search. These are people searching for free stuff. Even with the price in the ad, sometimes they click just to check it out. These are some of the cheaper people on the net.

It not mandatory. That one word can and has screwed up a whole campaign.


Feel free to ask all the questions you want.

[Haven]

Thanks again Adrian for the help. I'm gonna get started with those keywords and go from there. I'll just watch and make adjustments along the way.
I'd be happy to just make a couple hundred extra a month. More than that would be great though.

Cheers

[Adrian]

Good luck, Let everyone know how it goes.