The most important aspect of building a web business and succeeding online is to build and nurture your list.
Many internet marketers try and drive traffic to a squeeze page designed to sell a product. This is not a very effective approach to building a lasting business. Why do you think 97% of internet marketers fail?
How do you become the small minority that succeed? Have the mindset that you are online to add value. Ask yourself "how can I exceed people's expectations?"
Instead of trying to sell a product right away, try giving people something of VALUE first! Drive traffic to a squeeze page that offers something for FREE, something that has VALUE. BUILD YOUR LIST.
Then nurture your list by exceeding their expectations. Send them more free products or services, newsletters, eBooks etc.
Once you have provided value and exceeded the expectations of your list, then send them products within the niche of your list that you TRULY believe will help them.
Building a list and providing top notch value before ever selling them something - is the recipe for SUCCESS!!!