Internet marketing, in many ways, is similar to a brick and mortar business.

If you have a large database of past clients and prospects, you can naturally build a large business with a stable and recurring income. This database is known as Your List in internet marketing.

You may have heard from many experts that the money is in the list. What you may not realised or made aware of, is that the list must be a targeted list and it must be your own list of clients and prospects. If your list does not meet these two criteria, you may not make a lot of money.

There is very little benefit in buying a long list of names that others have gathered, as small success, if any, may be attained if you try to promote your products and services, whether affiliate or your own, to a list of total strangers. The reason is simple: you do not know their interests, wants and pains. At best, you may receive some minute responses – perhaps, 0.001% or less of the people may, by chance, response positively.

On the contrary, if it is your own list, and you have built an online relationship with them, you can contact them over and over again, and obtain repeated sales. You may, also find a number who may be interested in joint ventures or participate mutually beneficial cross-promotions with you.

This principle is prevalent in any business. For example, you may know that most traditional shop owners make about 70 to 80 percent of their income from repeat customers who come back to them for more and more.

I hope, by sharing this principle, it gives you more incentive to build your own list right away.

The above are some of the success principles in Inbox Cash Blueprint.

Here is a sample of 5 techniques from a number of excellent list-pumping techniques as outlined in the same Inbox Cash Blueprint.
(1) Use ppc e.g. Google AdWords
(2) Obtain free traffic via SEO or search engine optimization
(3) Article writing
(4) Use of online videos
(5) Blogging