ppc is the most effective method of generating targeted traffic in quickly manner.i know 70 percent of super affiliates earned only from ppc.

you can target more than 1000 unique visits with in 2 hours, and start earning crazy instant income.,
but what always happen your CPC( cost per click) always goes higher than your EPC ( earnings per click) means you are loosing money instead of getting profit.

so where people go wrong?
they go wrong because they don,t know what really google wants to see in their adds , and what type of relevant content they should put on their web page with keyword phrase .
and they don,t know what quality score plays a role in ppc campaigns. so, they end up having slap from google ,and have their web pages out ranked in search engine, and google start charging them $1.5 to $2 per click or more. while their competitors still paying 0.50 and 0.40 cents per click for the same keyword phrase. even they don,t bid higher.

so hows that happen , here is the truth, the quality score is the main key for that. the more your quality score is high, the less your CPC will be . ITs some kind of google reward you for your quality score. not only google, yahoo, msn ,all the major search engines.
lets say you start a ppc campaign on keyword " dog training " google is charging 0.70 cents for that. you have two competitors for the same keyword phrase. both of them are bidding higher amount than you for the top position than you in search results, one has QS(quality score) number of 5 , second competitor has QS number of 2 , and you have QS number of 7,than google will calculate the CPC and position for the bidders for the keyword phrase "dog training"
now what will happen ?
competitor with QS number of 2 will pay google $1.00 per click and get the third last position in search results.
competitor with QS number of 5 will pay google 0.60 cents per click and get the first position in search results.
and you with QS number of 7 will pay incredibly almost 0.35 cents per click and you will get second position in search results.
and what if you work bit hard and raise your QS from 7 to 9,, Your CPC will magically drop to almost 0.20 cents and you will still hold second position.
but in the same time if you bid little bit more , you will be at first position with the very lower, cheaper CPC.
NOW that what happened ? that google rewarded you with lower CPC and first position , because of something you have about QS(quality score) which google loves it, and keep rewarding you constantly to maintain high quality score.
now if the competitor with QS of 2 did,nt improve , his QS dropped,and the bounce rate getting high, then he ll get the google slap ,and will charge him 2 to 3 dollers per click for holding that third position ,or may be totally outranked his web pages.

and the quality score ,i think every body knows what is that who is related with ppc campaign,s . but if you still have confusion, you can ask freely to me , and you can post your question in comments, i ll appriciate your interest and advices.
the people who are earning full time income online, they know the power of PPC campaign,s.
thats why i always urge my closest friends to learn and expert in ppc , if they want to quit their daily jobs forever.
hope you find it helpful, and good luck