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ColinSick
November 28th, 2005, 02:42 AM
A Google timeline
Going from strength to strength

Juan Carlos Perez

This is a timeline primarily based on information found on the Google Milestones page on the company's website and complemented with external information.

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1995 - 1997
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Google founders Larry Page and Sergey Brin meet at Stanford University. The two graduate students in the computer science department begin to develop a search engine, hoping to create a better one than those available at the time.

The search engine, called BackRub, progressively earns an excellent reputation among those who use it.

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1998
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Brin and Page put their academic careers on hold and found Google in September 1998, helped by some early investors. By now, Google.com, in beta or test mode, fields 10,000 search queries per day. Newspapers and magazines begin taking notice of the company and its search engine.

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1999
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By February 1999, Google has eight employees and the service is fielding more than 500,000 queries per day. The first commercial search customer comes on board - Red Hat - and Google raises funding from more investors.

On 21 September, Google.com exits its beta phase, as more companies license the search engine for their portals and websites. Google caps off the year by making Time magazine's Top Ten Best Cybertech list for that year.

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2000
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A particular corporate culture has by now begun to develop. The company, which has about 60 employees, hires its own chef. Roller-hockey games are played in the parking lot. Page and Brin foster an air of informality and encourage the exchange of ideas.

The Google search engine continues to improve with new features such as access to it from mobile devices and availability of the interface in multiple languages. The index grows to 1 billion pages.

Google also starts generating revenue not only from licensing out its technology and service, but also from selling ads relevant to searches with its AdWords program.

The Google Toolbar, a browser plug-in, sees the light in late 2000.

By the end of 2000, the Google search engine handles more than 100 million queries per day.

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2001
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Google makes progress in mobile access to its search engine in 2001, as it advances the technology and strikes deals with major wireless carriers.

Meanwhile, the index keeps growing, reaching 3 billion web documents.

In 2001, Google buys the assets of Deja.com to make the Usenet archive searchable from its search engine.

In the fourth quarter, the private company announces it has become profitable.

During the year, Google broadens its operations internationally by opening sales offices in Hamburg, Germany, and Tokyo. It also makes it possible for users to search pages only in a specific language, filtering out all other languages.

Google also launches image search and catalogue search.

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2002
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Google enters the enterprise search market with the introduction of its Search Appliance, a hardware box loaded with Google search software.

Google makes available APIs (application programming interfaces) so that external programmers can link their applications with Google services, such as the search engine.

Google adopts a pay-per-click model for its paid search program AdWords, so advertisers pay when a user clicks on their ads and not when the ad is served.

In May, AOL chooses Google to power searches and provide paid search ads across its websites and online properties.

Google Labs makes it debut, providing company engineers with a place to display projects with promise, but still in early stages of development.

Also in 2002, Google launches its news search, as well as its comparison shopping service Froogle.

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2003
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Google buys Pyra Labs, creator of the online journal publishing service Blogger.

The AdSense advertising program debuts, allowing websites not owned by Google to carry the company's paid search ads. Google splits the revenue with its AdSense partners.

The Google Deskbar appears. It is similar to the Google Toolbar, except it doesn't require a browser, because of its location in the Windows taskbar.

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2004
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Google's web index exceeds 6 billion items, including 4.28 billion web pages, 880 million images and 845 million Usenet messages.

Local search, which lets users find business listings for a specific geographic area, is launched, along with an improvement to the advertising program that lets advertisers target their ads to specific locations.

On April 1, Google rocks the webmail market with its launch of Gmail, whose innovations include a then-unprecedented 1GB of storage and a unique way of grouping related messages into "conversations" based on their subject lines. Gmail also brings Google its first major public relations setback, as privacy advocates criticise the company's decision to serve up ads in the body of messages, based on the content of the messages.

Later in April, Google files with the US Securities and Exchange Commission for an IPO (initial public offering), creating an enormous amount of buzz around the company. The Google IPO is viewed by some as heralding the return of the internet economy, and as a sign that the dot-com bust has been overcome.

In July, Google buys Picasa, makers of a photo-management and -sharing application.

On 19 August, Google launches its IPO on the Nasdaq exchange through an unorthodox Dutch auction process, which the company chooses, it says, to attract a broader range of investors than usual.

In October, Google releases Google Desktop Search, a free downloadable application to index contents of users' hard drives.

That same month, Google SMS (short message service) launches, letting users query the Google search engine from a mobile device using text messaging.

Also in October, Google buys Keyhole, makers of digital and satellite image mapping software. Keyhole's multiterabyte database of digital images of geographic locations, culled from satellite and aerial snapshots, would later become Google Earth.

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2005
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Google introduces a smaller and less expensive version of the Search Appliance, called the Google Mini.

The company also makes its first - albeit conservative - foray into multimedia search, with the launch of the Google Video service, which, despite its name, in its first version doesn't really deliver any video for playback.

Google's Image Search grows to more than 1 billion images.

Google Desktop Search for the Enterprise, a version of the desktop search tool for organisations, is launched.

Google's local search is enhanced with the addition of a mapping service, Google Maps.

The Personalised Homepage service becomes available on Google Labs, letting users populate the Google home page with items such as news headlines, stock quotes, weather information.

Google Earth, based on Keyhole technology, debuts in June, causing a stir in the digital mapping market. Google Earth is a free, PC-based application that uses satellite images to render maps, and lets users "fly over" the planet from location to location, and zoom in and out of places.

In July, Google announces the opening of a research and development center in China, to be led by Kai-Fu Lee. The move prompts Microsoft to sue Google and Lee for alleged breach of the employee confidentiality and noncompete agreement Lee signed when he became corporate vice president of Microsoft's Natural Interactive Services Division.

In August, Google finally makes its long-rumored entry into the consumer instant messaging market with the Google Talk service, which lets users exchange text messages and communicate using voice from PC to PC.

In September, Google adds blog search to its menu of search services, allowing users to search for content specifically in these increasingly popular online journals.

Also in September, Google announces it has hired Vint Cerf, adding the internet luminary to its executive roster.

ColinSick
November 28th, 2005, 02:47 AM
Google introduces dual bidding on the advertiser network

After some resistance, Google has bowed to advertiser pressure and has introduced a system of separate content bidding for Google AdWords. Advertisers can now choose to bid different prices for keywords depending on whether the ad appears on either the search engine or content sites. Previously, the single keyword bid by advertisers was applied to their ads on both search and content pages.

The move brings Google into line with Yahoo! that has run a similar dual pricing strategy for some time. It allows advertisers to compare the effectiveness of their promotions on the different mediums and vary the prices they are willing to bid accordingly. For example some advertisers might prefer to target content sites specific to the product they are selling while others may wish to attract potential buyers while they are still in the 'research mode' - i.e. when using the search engine to find product.

Google says that the new content bidding mechanism will be available to advertisers through the AdWords campaign management interface and is available to all advertisers worldwide. It also says the new service will not affect the site targeting feature, which is the tool that allows advertisers to target specific content sites in the Google network.

In addition, the minimum bid for content is now a static $.01 (in the US).

ColinSick
November 28th, 2005, 04:29 AM
Google lets Web sites sign up advertisers directly
Staff and agencies
27 November, 2005



By Eric Auchard Fri Nov 18, 5:29 PM ET

SAN FRANCISCO - Advertisers wishing to place ads on Google-supported Web sites can sign up directly on those sites, the Web search leader said on Friday, in a move analysts said addresses concerns about its growing advertising clout.

The company said the new feature, known as Onsite Advertiser Sign-up, will help Web site publishers connect with a wider range of small advertisers when using Google‘s behind- the-scenes ad management system.

Previously, advertisers seeking to market on Web sites using Google‘s syndicated AdSense advertising system had to enroll through Google‘s AdWords program and list sites where they wished their ads to be featured.

The instant sign-up feature ties site owners and advertisers by giving Web publishers more direct control over how advertisers select ads on particular sites. In turn, site owners and Google each receive a cut of resulting ad sales.

Gary Stein, an analyst with Jupiter Research in San Francisco, said Google has faced mounting competition as it seeks to attract and keep thousands of publishers in its AdSense advertising syndication program.

"It is a message to publishers that you can still own and manage your own advertising relationships," Stein said. "They don‘t have to all be mediated by Google."

Rivals Yahoo Inc. (Nasdaq:YHOO - news), Kanoodle and others appeal to Google‘s Web site publishers by questioning how much control they want to cede to Google to manage the publishers ties to its own advertisers. Web site publishers often use a variety of different ad networks on different portions of their sites and decide which one to use based on customer returns, Stein said.

AdSense, which allows Web site publishers to run keyword text or image ads through a system managed by Google, has become a phenomenally popular way for sites to generate revenue from each ad clicked on by site visitors.

Google receives 99 percent of its revenue from advertising sales. A little less than half of the Mountain View, California-based company‘s revenue comes from Google-run advertising on other companies‘ Web sites.

The new feature is designed to allow Web sites to sign up smaller advertisers while leaving the headaches of managing the production and billing process to Google‘s automated software.

But how Google manages its ad system remains something of a mystery to its customers, Stein said.

While Yahoo and Kanoodle have sought to make their ad systems more transparent to publishers, Google keeps key details of how its system runs secret from customers and asks them to trust that it markets ads in an even-handed fashion.

Advertisers wishing to advertise directly on a Web sites using the syndicated Google advertising program can click on an "Advertise on This Site" link that takes them to a Google page where they can create an AdWords ad for the specific Web site.

Ads created through Onsite Advertiser Sign-Up will compete in the same auction as all other Google ads. The new feature is an extension of Google‘s site-targeted advertising, which was launched earlier this year.

More information on the onsite advertising program will be available at http://www.google.com/services/oasu/.

Google shares, which topped $400 for the first time on Thursday, dipped $3.24, or 0.8 percent to close at $400.21 in Friday trading on Nasdaq.

G2TheEmini
November 28th, 2005, 09:24 AM
Wow...
I didn't know adwords was that new of a feature

BloodOrchid
November 28th, 2005, 09:54 AM
That Goggle Earth program is real cool!! I downloaded it and searched around looking at family houses. Top views of peoples house arent the best though.

ColinSick
November 28th, 2005, 01:40 PM
Good article on Adwords versus Adcenter

http://www.clickz.com/experts/search/results/print.php/3566416

Iguana775
November 28th, 2005, 02:18 PM
somewhere in 2020....

Google now takes over the worlds computers and launches US nuclear missiles at Russia leading to the Rise Of The Machines...

:)

whistle-tip
November 28th, 2005, 02:33 PM
somewhere in 2050, google purchases the university of georgia football program and finally beats florida

ColinSick
November 28th, 2005, 02:39 PM
somewhere in 2050, google purchases the university of georgia football program and finally beats florida

NICE!! :lol:

They wouldn't even have to change the "G" on the helmet.

G2TheEmini
November 28th, 2005, 05:32 PM
OMG WT that is great.....
And they could put a big Google on the field>.<

ColinSick
December 2nd, 2005, 10:38 PM
Gmail Now Scans for Viruses

Juan Carlos Perez, IDG News ServiceFri Dec 2,11:00 AM ET

Google has added a virus scanning feature to its Gmail Web mail service, complementing the existing virus protection based on blocking certain types of file attachments, such as executables.

Google informed users of the new feature on a Web page where the company announces new Gmail features.

Now, Gmail will automatically scan all attachments users send and receive, according to a frequently asked questions section devoted specifically to this new functionality.

Gmail will attempt to clean or remove viruses from infected attachments so that users can access the attachment's information; otherwise, users will not be able to download the attachment. Gmail will also prevent users from sending messages with infected attachments.

Until now, Google has protected Gmail users by blocking messages that carry attachments commonly associated with virus attacks.

Google began rolling out the virus scanning feature this week, so not all users have it yet, a Google spokesperson said Thursday. However, by the end of this week, all users will have it, she said.
Mail System Matures

Lacking this functionality put Gmail at a competitive disadvantage in the market, an analyst said.

"This was one of the main features they didna??t have that other providers did," said Marcel Nienhuis, an analyst with The Radicati Group.

A little over a year ago, a Google official told IDG News Service that the company was working on giving Gmail virus scanning capabilities, possibly by licensing technology from a third party.

The Google spokesperson confirmed on Thursday that Google is licensing the virus-scanning technology from a third party, but she declined to disclose the company's name.

Google launched Gmail in April 2004. It is still in beta test mode. To open an account, users must either request the service from Google by sending the company a text message from a mobile phone or be invited via e-mail by an existing Gmail user.

Despite the absence of virus-scanning capabilities and the hurdles users need to clear to get an account, Gmail seems to have attracted many people to its ranks, Nienhuis said. Now, it will become even more appealing to current and future users, he said.

The lack of virus scanning is probably one key reason why Gmail is still in beta, so it's possible that the service may exit its beta phase now, he said. The other major feature Gmail is missing is a companion calendaring application, he said.

G2TheEmini
December 2nd, 2005, 11:26 PM
Wow that is awesome....
Just another step towards Google's world domination>.< :lol:

DeltaFreese
December 2nd, 2005, 11:54 PM
Don't Worry they'll soon be taking over the moon. Google Moon (http://moon.google.com). Mark my words, when you paying your google tax instead of the dreaded microsoft tax

:)

G2TheEmini
December 2nd, 2005, 11:56 PM
Lol.....lmao...I don't doubt it

mikesingh78
December 2nd, 2005, 11:59 PM
Don't Worry they'll soon be taking over the moon. Google Moon (http://moon.google.com). Mark my words, when you paying your google tax instead of the dreaded microsoft tax

:)


Welcome to ewealth DeltaFreese

DeltaFreese
December 3rd, 2005, 12:10 AM
Okay fine if you didn't belive me the first time check out this.

Google Job Opportunities (http://www.google.com/jobs/lunar_job.html)

Now you can't say you didn't have adequate warning that this would happen.

</stupid rant>

ColinSick
December 5th, 2005, 12:42 AM
Madison Avenue faces Google fears

By Eric AuchardSun Dec 4, 3:03 PM ET

Google Inc.'s search for revenue beyond its wildly popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the Web leader's ambitions.

Nowhere is this more closely felt than Madison Avenue, where the advertising industry sees Google encroaching on turf ad agencies and media buyers have considered their own for much of the past century.

Seeking to diversify its revenue base, Google has begun offering advertisers a set of free marketing analysis tools to help customers boost how much they spend on text ads carried by Google.com or affiliated sites. It is selling ads in print publications and expected to move into branded, graphical ads.

These moves, which some see as competing with systems offered by independent companies and ad agencies themselves, has provoked grumbling among many in the advertising industry.

"There is an inherent conflict of interest there," said Brian McAndrews, chief executive of aQuantive Inc., a company that is both a big buyer and reseller of Google advertising but also a rival supplier of ad measurement tools.

"Am I going to use Google to measure my search results on Microsoft and Yahoo? Am I going to use Google to measure my advertising results on ESPN?" McAndrews asked rhetorically during the Reuters Media and Advertising Summit on Thursday.

The company is the top independent supplier of ad-buying tools advertisers use to buy online ads on Google's ad network as well as Yahoo, Ask Jeeves and other networks.

Wall Street analysts estimate that about 5 percent of the $10 billion spent on online ads runs through aQuantive's system.

"From a consumer perspective, Google is all good," Merrill Lynch analyst Lauren Rich Fine said in a recent note to clients. "However, Google is starting to attract negative publicity (tied to) its foray into other mediums."

His argument that Google's encroachment into other businesses, including the large advertising agencies, drove Google shares down 4.7 percent last Monday, its biggest percentage loss in a year.

The stock has since recovered most of its losses, closing at $417.70 on Friday, but the debate over Google's power to transform whole industries only continues to grow.

GOOGLE GOBBLES GROWTH

The success of Google's keyword search system among advertisers has in just a few years spawned a niche industry known as search engine optimization (SEO) made up of tech-savvy marketers who help companies find ways to insure their Web sites feature at the top of Google searches and ads.

"Google needs this ecosystem," New York-based Susquehanna Financial analyst Marianne Wolk said of the web if ad agencies, marketing support firms and other industry organizations that help advertisers make use of Google ads.

David Verklin, chief executive of Carat Americas, the largest independent media services company in North America, with $6 billion in customer billings, said Google has the power to create new businesses, but also tear them down.

IProspect, a unit of Carat, is one of the search marketers who have prospered on the back of Google's success. Companies like Motorola Inc. pay iProspect to target ads tied to 300 words associated with Motorola wireless products, he said.

Verklin complains Google has begun charging marketing firms like his own $50,000 a month to use Google's ad buying system.

"We're going to try and convince (Google) we think that's a bad idea," Verklin said. "I don't want to have to use one tool to manage Google and my own tool to manage Yahoo and Ask Jeeves and everyone else," he said of conflicts between ad systems.

Advertisers are spooked by the idea of relying entirely on Google to deliver their ads and want independent ways to shop around for the best price and the greatest exposure, he said.

Google hears the growing drumbeat of criticism. Executives say they must do a better job of clarifying their aims.

"When the business was just about ads it was pretty straightforward," Marc Leibowitz, Google's director of strategic partnerships, said in a recent interview.

"There's this notion that Google has a grand master devious plan" to put ad agencies and publishers out of business, Leibowitz said. "Nothing could be further from the truth. "We see ourselves in a symbiotic relationship with them."

ColinSick
December 6th, 2005, 04:19 AM
Google Fixes Desktop Search Loophole

Robin Arnfield, newsfactor.comMon Dec 5, 4:12 PM ET

Google (Nasdaq: GOOG - news) has strengthened its Desktop Search tool so that it cannot be used any longer by hackers who are exploiting an unpatched vulnerability in Microsoft's (Nasdaq: MSFT - news) Internet Explorer software.

Last week, Matan Gillon, an Israeli security researcher, reported that he had found a way to use an Internet Explorer vulnerability in conjunction with Google Desktop Search to penetrate Windows PCs and obtain personal information from them.

There is a fault in the way that IE processes Cascading Style Sheet (CSS) rules, Gillon wrote in a Web posting. CSS, a method for creating common fonts and formats for Web pages, is used extensively on the Internet.

Gillon said he created a test Web page that, when viewed in Internet Explorer on a computer running Google Desktop, allowed him to search that computer for passwords. The researcher said the vulnerability in Internet Explorer could allow a hacker to steal private information from a victim's computer.

The hacker then could use this information to carry out transactions in the victim's name over the Internet.

Acting Responsibly

Google has made a correction to its Desktop Search service so that it cannot be used any longer in conjunction with the remote attack.

"Even though Internet Explorer is the root cause of the vulnerability, Google's changing its Desktop Search so that it was no longer remotely accessible though the vulnerability in IE was the responsible thing for Google to do," said Gartner Research (NYSE: IT - news) vice president Neil MacDonald. "This will protect Google's Desktop Search users until Microsoft addresses the root cause issue."

Because Microsoft and Google compete for desktop search capabilities, said MacDonald, the negative publicity was not good for Google. But, rather than take a black eye for what fundamentally is a problem with Internet Explorer, Google has fixed the problem directly, he noted.

"This still leaves open other CSS-based attacks on other products as long as the vulnerability in IE remains," he said. "Now the ball is back in Microsoft's court where it should have been from the beginning."

Updating Desktops

"Google was able to address the problem quickly because it didn't require changing any code at the user's desktop," MacDonald said. "Google applied more stringent security controls on its main site, which shut down the exploit."

The incident does raise important questions about Google as a desktop software vendor and its plans for rolling out future security fixes, said MacDonald.

"Since Google is providing end-user software, it must be held to the same standards that you would hold other desktop software vendors to," he said.

Irresponsible Researcher

"If Google has fixed its software so it is no longer vulnerable, then that is good news," said Sophos senior technology consultant Graham Cluley. But Cluley questioned whether Gillon's disclosure actually helped the situation by going public with a security flaw without working with Google and Microsoft first.

"Does the researcher think he has really contributed to the security of Internet users worldwide by going public with details of the problem when no fix is available?" he asked. "Or is this just a case of 'Look at me! Aren't I clever?'"

All security researchers should work with the vendors in whose products they have found flaws, said Cluley, and only disclose the details of the vulnerability in a responsible way when a patch is available.

ColinSick
December 6th, 2005, 05:26 AM
Can Google Go Glossy?
Why its plan to resell print ads to its army of advertisers may be off to a slow start

It was a babystep that sent tremors through the media establishment. Seeking ways to expand its advertising juggernaut beyond the Internet, Google Inc. () this fall purchased about a dozen pages of ad space from niche publications such as PC Magazine and Budget Living. Google then divvied up the space and sold it in small pieces, often four to seven per page, to its network of several hundred thousand advertisers -- most of whom can't afford pricey magazine ads on their own. Now Google says the trial program, dubbed Google Publication Ads, is taking off, with hundreds of publications inquiring about it. The company is expanding the trial from four publications to scores of them, likely to include both niche and general interest titles.

However, a closer look at Google's foray into magazine ads suggests it could be in for a tough slog. Sure, plenty of publishers are clamoring to snare ad dollars from Google. But a BusinessWeek analysis of Google's pilot, including interviews with 10 advertisers and two publishers, indicates that advertisers haven't warmed to the program so far. Only one of 10 advertisers interviewed by BusinessWeek said their print ad performed well enough to recoup the money it cost. And eight of the 10 were unhappy enough with the results that they say they're unlikely to do further print advertising with Google. "The response was definitely less than we expected," says Ken Chang, director of operations at Apex Security Solutions, a seller of networked security cameras, which purchased an ad through Google in PC Magazine's Oct. 18 issue.

The lackluster results came despite deep discounts in magazine ad rates. Some ad pages were sold by Google for as little as one-quarter of the listed ad rates at these magazines, according to information provided by participating advertisers. It raises the question: If most marketers are reluctant to re-up, despite Google and the magazines forgoing profits, can this endeavor become a moneymaker for all the parties involved?

Certainly, Google has proven itself a versatile, innovative company and it could modify its approach in magazines to boost its chances at success. Still, the early feedback should be worrisome for Google. Its Internet ad business is going gangbusters, with 2005 profits expected to climb fourfold, to $1.6 billion. But with its stock at a stratospheric $400 per share, giving it a market valuation of $120 billion, many investors are betting Google can expand beyond the online text ads that constitute 98% of its sales -- into splashy online image ads, as well as new mediums such as radio, TV, and print.

GOOD ON PAPER
On the surface, print ads make a lot of sense for Google. Magazine ads are expected to generate about $22 billion in the U.S. this year, compared with the $13 billion anticipated for online ads, according to researcher eMarketer Inc. Plus, Google boasts relationships with hundreds of thousands of small advertisers. By selling bite-size chunks of these ad pages, it hopes to draw in thousands of marketers who otherwise couldn't afford magazine ads. Google's ultimate goal: to extend its position as the nexus between advertisers, publishers, and customers beyond the Internet. Says Timothy Armstrong, Google's vice-president of advertising sales: "Advertisers are always looking for more places to show profitable ads."

But Google faces a couple of daunting hurdles in print ads. Foremost, most magazine ads aren't geared toward direct marketers, which constitute the bulk of Google's advertisers. Take TrimYourDebt.com, an online business that sells tools to individuals to reduce credit-card and other debt. TrimYourDebt's goal is to send users to its Web site, something it has done profitably by purchasing text ads next to Google searches for terms such as "debt consolidation."

But when TrimYourDebt tried Google's print ads, it found the approach far less profitable. Indeed, Google's core strength -- algorithms that link the appropriate ads with each search query or page of online content -- is much more difficult to apply offline. After buying a small portion of an ad page in Budget Living's November issue for approximately $3,000, responses trickled in a couple of weeks later. TrimYourDebt declared the trial a disappointment, estimating it would generate less than one-tenth as many leads as a similarly priced online campaign. "The whole power of the Web is to bring targeted visitors to your site," says Jennifer Blackhurst, co-founder of TrimYourDebt. "The print ad hasn't done this, so it didn't justify the cost."

Google's other major problem: It can't simply lower the asking price on print ads, as it can online, to the point where they make sense for marketers. On the Web, Google lets advertisers bid against each other for placement alongside search results. Since it costs Google essentially nothing to give each surfer results to their query, it can afford to let advertisers bid a few pennies for every time their ad gets a click. But producing and distributing magazines can be expensive, so publishers can't sell ads for pennies.

There's another hitch. Magazine publishers display ad prices on rate cards and typically give large marketers discounts from those rates. Publishers are reluctant to provide Google with bigger discounts than its best advertisers for fear of seeing rates collapse. "We'd need to make sure we're maintaining the same rate we charge other large advertisers," says Susan McNamee, group publisher at Active Interest Media Inc., which publishes titles such as Better Nutrition and hasn't participated in Google's program.

Google is already getting some of the cheapest possible ad rates, according to two participating publishers. For instance, Google has purchased several one-page ads from PC Magazine for approximately $20,000 apiece, according to a source familiar with the transactions. That's about one-quarter of the price listed on the magazine's rate card -- and below the level where PC Magazine makes a profit, says the source.

Even with such discounts, Google appears to be reselling ad spots without making money itself. For PC Magazine's Oct. 18 issue, Google resold a one-page ad to seven advertisers. BusinessWeek reached four of those, who paid an average of $2,750. Assuming that average for all seven advertisers, Google generated $19,250 for the ad, leaving scant room for profits since its cost was about $20,000.

Still, Google isn't backing away from the market. Co-founder Sergey Brin lauded the ad program during Google's third-quarter conference call in October. And ad-sales chief Armstrong says Google is working hard to improve its performance. "We view this as a long-term R&D project," says Armstrong, who wouldn't comment on specifics about pricing. "We're not as concerned with profitability right now as we are with finding value for publishers, advertisers, and customers."

Google certainly has the cash and patience to sustain a lengthy effort to penetrate the magazine advertising arena. But based on this assessment of Google's initial foray, don't expect it to replicate its online successes anytime soon.


By Ben Elgin

G2TheEmini
January 4th, 2006, 05:21 PM
Does anyone know where I can find the google timeline thread?
I need it for a school project but I can't seem to find it now...
Or if anyone knows of a good in depth one...

ColinSick
January 4th, 2006, 05:34 PM
G2..........I merged them for you. :)

Best of luck with your report.

G2TheEmini
January 4th, 2006, 05:48 PM
what is the google milestones page colin? because I need to be able to site my sources...
And thanks for finding it:)

ColinSick
January 4th, 2006, 05:52 PM
http://www.pcadvisor.co.uk/news/index.cfm?newsid=5357

Is this the one you need?

michelclarke
September 22nd, 2008, 07:06 AM
Google has a new search idea that lays out results on a timeline or a map. In their page on experimental search features they say. The syntax to see your query results on a timeline or map is simple and intuitive, just include a qualifier view:timeline or view:map. If you include both you don’t get a 4D temporal-spacial view (you wish!) but get the timeline view. The timeline view includes a simple widget that shows the relative results laid out on the timeline. Clicking on a part of the line jumps to the appropriate results. In the map view, results are place on a Google map. putonyourgoggles provides a way to beat the google slap and get great quality score.

alencooper7
September 24th, 2008, 02:56 AM
well am looking for same things

alencooper7
September 24th, 2008, 02:57 AM
hi this is good

rekhagulati
September 24th, 2008, 03:08 AM
I think its very nice answer

rekhagulati
September 24th, 2008, 03:09 AM
it is very good.

junaria
September 24th, 2008, 08:26 AM
its very nice information

alvamendis
September 24th, 2008, 08:37 AM
of course good info........

stela
September 24th, 2008, 08:43 AM
nice info....................

Click Cutter
October 3rd, 2008, 02:27 AM
good info. Thanks

erikko
October 3rd, 2008, 04:39 AM
my sister need this information for her thesis work. good thing i found it here

liquidroof
July 23rd, 2009, 03:20 AM
Google Inc.'s search for revenue beyond its wildly popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the Web leader's ambitions.

ThriftyCent
September 28th, 2009, 05:20 AM
It is like a history lesson of Google!

Thanks, dude!

I have new or deep understanding of Google!