Adwords Conversions

[Monk]

I've been reading alot of the posts here lately.

I've read an Adwords e-book by Perry Marshall and I have a pretty
good understanding of how to effectively advertise using Adwords.

My question is "on average".. how many Adwords clicks does
it take to make a sale on a CB product that converts well?

Also, what should a person expect as far as profit goes with Adwords?
200% of your monthly investment, 300%, or more? Just trying to get
an idea of how much profit people are generating on average per month.

Any help would be appreciated. Thanks in advance. :)

[nebula1]

I dont affiliate products often, but when I test my products in their beginning stages, I let it run to 30 clicks and if no sales happen I get upset and work harder on the product until I get 2 or 3 of them in 30 clicks. With a product that is proven to work (being on the CB marketplace with good gravity) it probably works, it's just a matter of tweaking your campaign. Some products dont convert though, so be careful. I dont agree with the "let it run to 200 clicks to see if it converts" that is ridiculous, I mean after 200 clicks, ($50) which is much more then the typical $20 commission, only THEN do you make changes? no. Make changes all the time in the beginning but make sure not to mess up a good thing, for instance if one of your adgroups is on fire, guard it with your life.

[ArtColombia]

:)
I dont affiliate products often, but when I test my products in their beginning stages, I let it run to 30 clicks and if no sales happen I get upset and work harder on the product until I get 2 or 3 of them in 30 clicks. With a product that is proven to work (being on the CB marketplace with good gravity) it probably works, it's just a matter of tweaking your campaign. Some products dont convert though, so be careful. I dont agree with the "let it run to 200 clicks to see if it converts" that is ridiculous, I mean after 200 clicks, ($50) which is much more then the typical $20 commission, only THEN do you make changes? no. Make changes all the time in the beginning but make sure not to mess up a good thing, for instance if one of your adgroups is on fire, guard it with your life.


Great perspective.
I would have run to 100 clicks just to simplify the math for me !!! :)
However, since many products claim to convert in 1:40 it seems
reasonable to associate that parameter in the testing phase.

[Miles Baker]

I pay more attention to ROI than clicks. I like to double my money, but I am not going to stop a campaign that is making me 75% ROI or even 50% but if I can't seem to get it any higher than that I move on.

[ArtColombia]

I pay more attention to ROI than clicks. I like to double my money, but I am not going to stop a campaign that is making me 75% ROI or even 50% but if I can't seem to get it any higher than that I move on.

Miles:
One of the most important factors relating to ROI is TIME.

I have made 130% ROI flipping adsense on a daily basis.
But on a week-2-week, monthly basis this has fallen to
around 40% (which still isn´t bad: invest $2000, get $800
GUARANTEED return! - plus your capital back of course).

What kind of time do you place on testing your ROI - per day/month/year?

[nebula1]

I pay more attention to ROI than clicks. I like to double my money, but I am not going to stop a campaign that is making me 75% ROI or even 50% but if I can't seem to get it any higher than that I move on.


I need to start thinking like this dude right here, Miles, are you still doing consultations or busy with Pro Cash?

[Miles Baker]

I need to start thinking like this dude right here, Miles, are you still doing consultations or busy with Pro Cash?

I'm still doing consultations, hit me up.


One of the most important factors relating to ROI is TIME.

I have made 130% ROI flipping adsense on a daily basis.
But on a week-2-week, monthly basis this has fallen to
around 40% (which still isn´t bad: invest $2000, get $800
GUARANTEED return! - plus your capital back of course).

What kind of time do you place on testing your ROI - per day/month/year?

Yeah, I usually average it out over a month. Some days are good, some aren't. Sometimes you can pause it on the weekends if your market is slow then, sometimes it's just the way it is.

I used to do Arbitrage a lot, then I got slapped by Google, $5, $10 bids. Too busy to redo my pages yet, but I LOVE making money that way. Arbitrage was really consistent for me though, I guess it depends on the Adsense advertisers on your page, cuz if that changed dramatically then your income would, and that would make sense. But it my experience it's been somewhat steady day to day, but I use both Adsense and YPN, so I would go with whichever was best. I did notice slight variations, but I could get 100% overall ROI usually, sometimes higher.

Dang, I need to quit talking to you guys and rebuild those pages!! ;)

[Justin Harrison]

I've been reading alot of the posts here lately.

I've read an Adwords e-book by Perry Marshall and I have a pretty
good understanding of how to effectively advertise using Adwords.

My question is "on average".. how many Adwords clicks does
it take to make a sale on a CB product that converts well?

Also, what should a person expect as far as profit goes with Adwords?
200% of your monthly investment, 300%, or more? Just trying to get
an idea of how much profit people are generating on average per month.

Any help would be appreciated. Thanks in advance. :)


The sales conversions differ hugely, even amongst the very top CB sites so the only way to know is to TEST TEST TEST.

Additionally as someone else stated on this forum, rather concentrate on your ROI as this is far more important and accurate as a measure since you could spend very little on many clicks and still make a very GOOD ROI or visa versa.

The level of ROI depends on your situation, if you are starting out ANY profit will do, but if you are already making money you will want to be more selective of how your times is spent and this will be reflected in your ROI targets.

[ClayTrainor]

I've been reading alot of the posts here lately.

I've read an Adwords e-book by Perry Marshall and I have a pretty
good understanding of how to effectively advertise using Adwords.

My question is "on average".. how many Adwords clicks does
it take to make a sale on a CB product that converts well?

Also, what should a person expect as far as profit goes with Adwords?
200% of your monthly investment, 300%, or more? Just trying to get
an idea of how much profit people are generating on average per month.

Any help would be appreciated. Thanks in advance. :)

Alot of good answers in here, but there are no "real" answers to your questions, alot of this business is based on personal strategies and what works for you.

What you make, and how well your campaigns perform depends on so many factors like, how well and targeted your ads are written, how much you are spending on clicks, how nice and relevant the landing page / sales page is, CTR etc. All of these things and more are factored in.

I have 1 campaign that only makes a sale about every 100 clicks, but i only pay an average of .05 or .06 per click, so it's still highly profitable. On the other hand i also have a campaignsthat convert every 25 clicks or so, that I pay a little more for CPC, but it doesnt get nearly as many searches as the other one.

it all really depends on how well your campaign is setup, and whether or not your ads intrigue people to buy.

Failure is key... Just learn from every mistake you make and when u finally find that 1 thing that works... target the hell out of it.



Oh and also, i've read perry's book and it's got alot of really, really good advice BUT some of it is directed more at people with an established business who have a fairly large budget. Clearly it's up to you how your run your campaigns, but you really shouldnt spend $1 + for clicks unless your really really sure it's a good converting keyword that will profit... i dont usually spend over .17 for clicks unless im trying to gain performance.

Adwords123 is a great ebook that has some killer pointers for setting up a much more practical and simple campaign.

[Biff_Tiberius_Farnsworth]

I pay more attention to ROI than clicks. I like to double my money, but I am not going to stop a campaign that is making me 75% ROI or even 50% but if I can't seem to get it any higher than that I move on.

I factor ROI with how much work it takes to maintain it. I have countless low ROI pages that I visit two or three times a week to make sure all is still functioning properly. Some have been chugging along for over three years without a change (I constantly try new versions, though).

An unexpected advantage to having a bunch of these is that they act as a barometer of internet traffic and sales to help me identify trends like the Thanksgiving to Xmas Clickbank mystery of '06 :)

~B