Question For Web Pro From Newbie

[sixmile]

I have come to a problem that I am currently trying to fix. Big dilemna here, if I can get some advice, maybe it can save me the headache of experimenting. Although I have tried a couple different things already.

My situation is this.

One campaign. One adgroup. Plenty of keywords. = Good results for the past year believe it or not. And sending visitor directly to merchant website without even having one myself.

Now a year later, I am dropping in positions, noticing that there may be two or three new affiliates that are sending visitors to their own unique website first.

(After reading some forums, it seems that the way to go is set a large number of adgroups that specilaize in targeting your keywords) Also from what I have read it is good to set up your own webpage first so destination url is different then competitor's etc. etc.

So I have done this, and click through rate is horrible. 0.15% and I am paying more than before.

With the above tactic am I not supposed to see a better click through rate, lower cost per click etc. etc.

or has competition gotten so thick that it is to late to get back into the game with a different destination url?

Any help will be much appreciated.

Thanks always,
sixmile

[BoogalooDude]

Hi sixmile, welcome to the forum :)

Multiple ad groups with small tightly targeted groups of keywords has really worked for me. I don't have any idea why it isn't working for you without more info on the market and what keywords you're using etc

You gotta find those good keywords...

Yes, using your own domain or a landing page is a good way to get multiple ads for the same product on page 1 plus avoiding getting bumped by competitors advertising the same URL.

[sixmile]

Does anyone know off hand, for example if I have one ad campaign and let's say 11 ad groups in it. If ad gruop #1 has 100 keywords, and the remaining nine ad groups have 10, 10, 10 etc. spread out from the inital 100 keywords in ad gruop #1, am I competing against myself resulting in myself paying higher cpc?

Of course, this pertains if ad group #1 is paused and the other 9 ad groups are active. Should I just go ahead and delte the original 100 keywords in ad gruop #1???

[BoogalooDude]

If you use duplicate keywords, what happens is that the ad with the best quality score and highest bid gets shown. This decreases the quality score of the other ads that share the keyword phrase and starts a negative feedback loop.

The more the best ad gets shown, the worse the quality score of the other ads until eventually that keyword phrase will get disabled in the poor performing ads.

You're not bidding against yourself though.