Search network (Google)

[Brain]

Are you advertising on the Google Search Network?
(The Search Network is an option at AdWords. That means you'll be shown on Google related sites.)
Can anyone explain the pluses and minuses?

Thnx :angel:

[kasodo]

Do you mean AdWords? Or you want to be ranked in their search results? If you want search results i'd say get some good seo on your page.

[Brain]

Explained above.

[cricketchamps]

Are you advertising on the Google Search Network?
(The Search Network is an option at AdWords. That means you'll be shown on Google related sites.)
Can anyone explain the pluses and minuses?

Thnx :angel:


If you want to be showed as SPONSERED LINKS on the google than you can use adword.

Pluses: quick visitors
more attraction


Minuses: need alot of money caz they have alot of searches, less money=less visitors
No exact click rate

[Brain]

If you want to be showed as SPONSERED LINKS on the google than you can use adword.

Pluses: quick visitors
more attraction


Minuses: need alot of money caz they have alot of searches, less money=less visitors
No exact click rate

You didn't understand my question :innocent:
I meant that there's an option to advertise at sites like ask.com or lycos.com through google's network. It called "Search Network" in adwords.
I ask if people use it in their advertises. That's all.

[Brain]

Is it such a big secret or something that no one wanna share? :angel:

[thecashcow]

Pro's - If you really optimise your key words you get very targeted visitors
Con's - click fraud

[IM-Mike]

I would be more concerned about click fraud on the content network than I would on the search network. Search network just means that if someone does a search on search.aol.com or ask.com or one of their many other partners that your ads could be displayed there. I've had numerous sales from these sites and never had any problems with legitimate traffic.

One concern though is that it can effect your rankings on googles search. Some people have noted that when they have the search network turned on and the performance isn't as good on those sites as it is on google itself it can bring down their ad position and possibly raise the cpcs a little. Could cause you some issues if you're using some very competitive terms.

I personally have search network turned on for almost all of my campaigns and like I said, I've pulled numerous sales from those sites.

-Mike

[kiki]

I use to use both but after reading eveything here, modifying your keyword list, and using search, may be more difficult but if someone clicks on your add, and gets there from your good keyword, instead of content, they are more apt to buy because they're finding what they're looking for... :)

[promomom]

I'm going on the assumption that you mean googles partner sites.. not adsense sites and not in google search.. I have found my ads (content is off) on dead domains and in msn.. although they (msn) say those HAVE to be yahoo ads, I didnt have those ads running in yahoo!They show up in all kinds of interesting places.. As to the pros and cons, well, I guess it just depends what is done with all those assorted sites.. I can't remember exactly where I came across an ad on a dead domain, but I do remember feeling rather irritated.. Finding them in msn didnt really bother me, except that I was afraid msn was going to bill me themselves until I had them confirm that, no, i didnt have an account with them.. I dont sleep much and I forget easy! lol

[macoracle]

Your looking at up to 30% click fraud on content sites because the webmasters are having friends click on thier adsense ads. Search is much lower around 2-8% depending on competition.

[Trudat]

Advertising on the search network can definately be helpful, especially as someone pointed out, in the case of very targeted ads.