Affiliate Manager 101: Will you Pick up the Phone?

[experienceadvertising]

I have been in affiliate management for about 6 years. I have also been an affiliate myself for the same amount of time. Managing affiliates properly comes down to staying in touch with them and building a good rapport. I always encourage the affiliates in my programs to call me to discuss seo, ppc and affiliate marketing. I ask for their number so we can have a conference call. The best way to manage affiliates is to pick up the phone and discuss the industry and how to market with them.

[erickb2006]

Hi Evan,
Wow - six years - as far as I see it, that makes you a VETERAN in online marketing lol

I completely agree with you about staying in regular communication with affiliates. Unfortunately, a lot of affiliate managers do not take five minutes a week to write a quick email, send a quick instant message, or pick up the phone and check in with their affiliates. That's not only a missed business opportunity, but, more importantly, it's missed rapport-building. Getting to know each affiliates' individual needs is key to success!

And the conversation doesn't always have to be about business - in fact, it shouldn't. A quick conversation about their family, their recent ski trip or vacation, or their favorite sports team or hobby is great to have.

Online marketing is a great industry filled with many great affiliates and advertisers. I look forward to establishing many more relationships in the years to come! :)
-Erick

[MLJen]

The best thing about Affiliate Management is the relationships I've built with my pubs!

[experienceadvertising]

I agree guys, if you aren't willing to pick up the phone and call an affiliate you are worthless! The art if it is to get affiliates to call you...

[FilingSupplies.com]

I couldn't agree more. I actually just started an affiliate program for FilingSupplies.com and had my first affiliate sign up today. The first thing I did was pick up the phone and call him.

[AMFM]

Yup, I agree too. I have had a lot of success on the phone too.

[Travis_Ecomleads]

Can't agree more. Every new affiliate that applies on our network I call. I also am constantly keeping an eye on how the affiliates are doing and don't hesitate to email or call one of them to check in with them.

[ghij358]

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[vik88]

I also agree with it! =) But we shouldn't stop at the top =))

[motivebrendan]

I have been in affiliate management for about 6 years. I have also been an affiliate myself for the same amount of time. Managing affiliates properly comes down to staying in touch with them and building a good rapport. I always encourage the affiliates in my programs to call me to discuss seo, ppc and affiliate marketing. I ask for their number so we can have a conference call. The best way to manage affiliates is to pick up the phone and discuss the industry and how to market with them.

You are 100% right on! If i come out on the sales floor at my office and don't hear people on the phone i go nuts! I had a AM tell me that he thinks IM is the best way to contact Affiliates I told him to get on the phone a talk to them, he said well i don't think that is effective - I replied with "today is your last day" yup get on the phone.

[hspnish]

Definitely yes to phone. Affiliates should be able to reach Affiliate Manager at any time..

[kupika]

Yes I agree with you...
This is really good.:)

[rcpathunder]

Completely agree, as long you keep in touch with them. Make sure they know that you care about their business as well.

[BajiMa]

I do wish someone would call me who can help me understand how to post a new post on this ewealth forum.
Here's my phone number -- no kidding, but talk into the message machine -- so I know you are from EWealth before I answer your call and please leave your phone number if I am not in at the moment: Baji Milici 772-794-9554.

[brayanguy]

Hi friends.
I agree.
I think its the best way.

[SuperAff]

Definitely, a very good communication and follow-up strategy will aid much on the development and success of your affiliate campaigns. :)

[LiveFast]

Good advice and practice, I am new to the merchant world and will definitely keep in close contact with future affiliates.