tonny_is
August 25th, 2007, 06:26 AM
There are so many different business opportunities available on the Web. Everybody claims to have the "inside
knowledge" that will put you on Easy Street! Sounds familiar, doesn't it?
That scenario is particularly painful for Internet beginners lacking the advanced researching skills of more seasoned Netizens. Nevertheless, is there a way for most inexperienced surfers to ascertain the initial merits of a particular offer.
There is a general procedure to dissect and examine most Internet Marketing offers, in broad terms. The bulk of the offers can be classified into two categories: Dream Merchants and Web Specific Products. They have unique qualities that are very obvious once you study them. Follow me and I'll show you how to recognize each one.
The Dream Merchant: I'm going to describe a real world, brick-and-mortar analogy to help you understand what the Dream Merchant sells. Let's say you walk into a retail outlet and the sales clerk mentions an idea that's going to make you rich! He sounds very excited and full of enthusiasm!
He then continues to tell you all the benefits you'll get from the "great idea." Curiously, every time you ask him what it is, he never gives you a strait answer! He continues to pump you up while never revealing what it is he's selling. By now, your expectation is at a fever pitch; you got to have it!
So you corner the silver tongued sales clerk and ask him, point blank. He then produces a little book and informs you that it contains the "great idea" and it will cost you $100!
You pay for the book and he quickly scampers out the door with your money. As you open it, it says: Do to the next guy what I just did to you!
I know the above scenario is rather simplistic but it does occur all the time on the Web. That kind of business is selling you a dream! The dream is the product! You must continue to sell the dream to the next guy. Do you want to become a Dream Merchant? I don't think so!
knowledge" that will put you on Easy Street! Sounds familiar, doesn't it?
That scenario is particularly painful for Internet beginners lacking the advanced researching skills of more seasoned Netizens. Nevertheless, is there a way for most inexperienced surfers to ascertain the initial merits of a particular offer.
There is a general procedure to dissect and examine most Internet Marketing offers, in broad terms. The bulk of the offers can be classified into two categories: Dream Merchants and Web Specific Products. They have unique qualities that are very obvious once you study them. Follow me and I'll show you how to recognize each one.
The Dream Merchant: I'm going to describe a real world, brick-and-mortar analogy to help you understand what the Dream Merchant sells. Let's say you walk into a retail outlet and the sales clerk mentions an idea that's going to make you rich! He sounds very excited and full of enthusiasm!
He then continues to tell you all the benefits you'll get from the "great idea." Curiously, every time you ask him what it is, he never gives you a strait answer! He continues to pump you up while never revealing what it is he's selling. By now, your expectation is at a fever pitch; you got to have it!
So you corner the silver tongued sales clerk and ask him, point blank. He then produces a little book and informs you that it contains the "great idea" and it will cost you $100!
You pay for the book and he quickly scampers out the door with your money. As you open it, it says: Do to the next guy what I just did to you!
I know the above scenario is rather simplistic but it does occur all the time on the Web. That kind of business is selling you a dream! The dream is the product! You must continue to sell the dream to the next guy. Do you want to become a Dream Merchant? I don't think so!