Rex
August 5th, 2007, 06:28 PM
Has this happened to anyone? My average CPC is higher than my maximum set CPC... how can this be???
Rex
Ofrika
January 17th, 2008, 10:09 AM
yes, it happened to me, and i was also confused - so i did some digging:
"User traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 20% more clicks (or impressions, for cost-per-impression campaigns) in one day than your daily budget specifies. We call this overdelivery...
f Google overdelivers your ads, resulting in more clicks than your monthly budget allows, you'll receive a credit to your account..."
from:
https://adwords.google.com/support/bin/answer.py?answer=6145&topic=7029
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