Adwords campaign suggestions?

[cyrrus]

Hey guys, I've done some test marketing with google adwords (over the last few months, on and off), but my CTR always sucks (to the point that my CPC goes from 0.60 up to like $6.50 and I have to stop the campaign alltogether). All I can really put this down to is that my wording of my actual ad sucks too. Normally I reckon I would be good at this sort of thing, but it just aint cutting it.

Also, I know that there's a bit of an art to this sort of thing, but I thought perhaps off the top of your heads some of you more seasoned and decorated adwords guru's could give me a suggestion or two I could work with so I can get the right idea?

Lets say for example, it's for online surveys, for the website http://www.fun-pay.com (a site that basically 'gets people started' with tips and tricks for online surveys, with referring hoplinks. Rated best 3 survey sites on the net etc.)

Once I can get some traffic happening, then I can work on my conversion rates/snazz up the page etc :D

Cheers guys, and I love eWealth! :D

[JerryMarketing]

cryyrus, have you tried using the key grouper tool inside adwords editior.. it's very useful..

for me the best way to lower CPC was grouping similar keywords together and have different landing pages for different adgroup

What you guys think?

[BoogalooDude]

cryyrus, have you tried using the key grouper tool inside adwords editior.. it's very useful..

for me the best way to lower CPC was grouping similar keywords together and have different landing pages for different adgroup

What you guys think?

Your'e right. This topic has been covered quite a few times, try doing a keyword search of the forum nd have a read of some of the the threads that come back, there's a ton of useful info on them.

[andyz]

I found it not so hard to get high CTR for single keyword phrases. Include the keyword phrase in the headline.
Then you can write a benefit (not feature), and a call to action.

Analyze which ads are running over longer time, they are successful, or ads that are above, not right. They have a high CTR.
You can also do a search for the keyword phrase and a random number, then only high CTR ads are shown.

Try to learn from them.

Controversial ads have also often a high CTR, like "don't buy......before...", or "Is it a Scam?

[Rex]

The best way to get your CTR up is to constantly running two or more ads at the same time within "ad variations". Once you have a good amount of clicks on all ads, eliminate the ones with the lowest CTR and keep the one with the highest. At this point, write another ad and run it next to the control.

Andyz is right. You also need to keep few keywords on each adgroup in order to maintain as high relevancy as possible. The keywords you use need to be on the ad and also on the landing page.

Try to beat your control all the time. After a few weeks you can have a killer campaign with high CTR and low CPC.

Notice that there are several factors contributing to the CPC other than CTR. Quality score is definitely king. Quality scores are determined by many things, especially the domain name, landing page and overall quality of the website you're sending visitors to.

Rex

[andyz]

Yeah, yeah, split test! Oh dear, I just forgot to mention... :lol:

The harder part though is not to get high CTR but keyword phrases that convert! They need to be targeted, and phrases that people would type in, when they are in a buying mood, not in the research phase for exxmaple.
You can find that out with conversion testing.