Using cheap misspelled keywords and the like...

[cjshu]

This used to be a big "secret technique" in the guru ebooks, but with Googles recent updates to the quality score it seems this is no longer viable. Sure you can and should have a separate adgroup with misspellings but gone are the days of the 5 and 10 cent keywords. Google will check your ad and landing page and see that "goggle cahs" is not relevant to your Google Cash Ad and raise the bid price.

[ransomrose]

very interesting info!

[peterlh35]

cool thanks for sharing the info,

[dudutz_ne]

yup, it is correct

[Harry1970]

But you can echo the keyword through your website using php. Misspellings and your competitors urls can be very lucrative keywords.

[Aff-Spin]

That's true, but I do find that a lot of misspelled keywords get as high scores as their originals. Maybe that has to do with Google having lots of info on a specific keyword/niche, therefore recognising it's misspelled versions as relevant.

[MrCat]

That's true, but I do find that a lot of misspelled keywords get as high scores as their originals. Maybe that has to do with Google having lots of info on a specific keyword/niche, therefore recognising it's misspelled versions as relevant.
That is a possible scenario.

there are fewer people vying for these keywords... so it may actually work IMO ;)

[Bartlets]

Cool Info...Thanks

[PPC-Coach]

They don't work like they used to in the good ole days. Back then you could load up your account with every variation and misspelling of "free ringtones" and make a mint. Now google is far more interested in high ctr keywords with good volume because it's a more efficient use of their resources. So, it's not as effective as it was before and odds are you may get slapped with high min bids.

[advibrance]

it could work but its competitive nowadays